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Max Furniture Lauded for Inventive Approach to Online Shopping

Market Wire, February, 2009

Max Furniture, the leading Internet-based
retailer offering everything from bathroom
vanities to office furniture to outdoor seating, is making waves in the
industry for their intuitively designed web site. InternetRetailer.com
recently featured the online home furnishing seller in their Hot 100 2009
list of the Best Retail Web Sites. Max Furniture was included in the
list for their extensive use of image zoom that recreates the feeling of
walking through a showroom for customers.

“We are very proud to be featured in InternetRetailer.com as we consider it
one of the leading publications related to the Internet and the happenings
in the industry,” said Martin Jamroz, President of Max Furniture. “We are
working hard to continue to be at the leading edge of consumer
satisfaction, not only on the after sale service side, but during the
entire sales process. We take all customer comments to heart and have
tried to develop a site to meet their needs so it is gratifying that
InternetRetailer.com recognized our vision.”

The Max Furniture site is designed to make it easy for customers to see
what they’re getting, which is important in the world of high-end
furniture. Customers simply move their mouse to slide over the photos or
click on the images of bedroom furniture, office furniture and other
products if they want to zoom in on a specific item. The modern and
antique-style home furnishing products are also photographed in realistic
settings that help create a vision of what the furniture would look like in
the home.

In addition to the zoom feature, Max Furniture also enhances the online
shopping experience with a room planner that lets shoppers configure
complete furniture sets. And while not every image on the Max Furniture
site is set up with the zoom feature, the retailer plans to add zoom to
virtually every product photo, according to chief financial officer Heath
Malone. The company also plans to introduce virtual salespeople to the
site. This feature will explain to the customer why they might prefer a
certain piece of furniture because of the materials it is made of or some
other attribute.

Max Furniture has also differentiated itself from other online furniture
sellers by offering direct shipping rather than drop shipping. The company
boasts an 80,000 square foot warehouse full of merchandise and has close
relationships with shipping partners, so they are able to maintain more
control over the quality of their service and the fulfillment of customer
orders.

For more information about this extensive home furnishing selection ranging
from bedroom furniture to dining room sets to outdoor seating, visit
www.maxfurniture.com or connect with them via Max Furniture’s
LinkedIn profile . To read the full article featuring Max Furniture in
the Top 100 Best Retail Web Sites for 2009, visit
http://www.internetretailer.com/article.asp?id=28559#maxfurniture .

About Max Furniture:

Max Furniture is one of the earliest retailers of fine home furnishings on
the Internet, and remains one of the fastest growing companies in the
online furniture segment. With an 80,000 square foot facility in Dallas,
Max Furniture designs and imports many of its unique products from around
the world. Max Furniture also contracts with a number of quality U.S.-based
companies to provide its customers with an unparalleled selection of fine
home furnishings. Max Furniture was ranked by INC Magazine as the 21st
Fastest Growing Consumer Products Company in the U.S
bathroom furniture vanities